Professional Experience

CREATIVE STUDIO HEAD | 2019 - Present

Simulia, Johnston, RI

• Serve as the company’s creative studio head, providing leadership to enhance their video production capabilities.

• Hold a key role as a writer and lead producer for numerous, highly visible projects, leading from brand promise to customer testimonial references.

• Conduct hundreds of customer and executive interviews to tell their stories in the most engaging, effective way, turning the transcripts into as many as 30 video scripts per year.

• Create high-level messaging for large-scale company events, including short videos to launch the events, from conception and scripting through liaison with stakeholders to obtain approvals, to editing. 

• Provide wide-ranging thought leadership while creating messaging for the new CEO, ultimately producing video content to communicate the organization’s message. 

• Collaborate with the technical team to identify how they can help create engaging content.

• Work to identify stories to tell, find the right way to tell them through storytelling, and turn big ideas into creative assets used by the Sales and Marketing teams.

• Notable achievements while in the position have included:

  • Created an ecosystem of content designed to reach a new generation of users through humor

  • Spearheaded and led a new process to produce 150+ consistent video assets under a tight deadline

  • Developed an interactive puzzle-based experience to onboard new users to the company’s platform

FREELANCE WRITER/PRODUCER | 2007 - Present      

Self-Employed, Providence, RI

Write, produce, and manage a variety of production projects for a diverse set of clients, including:

• Served as the head writer and content manager for the startup agencies IGW and Blue Pixel Creates.

• Created broadcast promotional spots and campaigns for TLC, Travel Channel, National Geographic, BBC America, PBS, and Discovery Health.

• Created presentations and brochures that distilled complex concepts and ideas for the general public for The World Bank Institute, The International Finance Corporation, the U.S. Navy, Roger Williams University, and the Certified Financial Planners Board

• Produced and wrote corporate materials, maintaining brand consistency and messaging for Hasbro, Reebok, Sears, Safeway, Sony, Nikon, Samsung, Norton, McAfee, ASUS, Best Buy, Boeing, Choice Hotels, Capital One, and CitiBank.

• Developed and implemented strategic brand communication for social media and the web for FGX (Gargoyles Performance Eyewear). 

• Wrote and had published two Children’s Books for Henry Holt and Company, including YOUR FUTURE IS BRIGHT and POP’S PERFECT PRESENT.

• Wrote 3 episodes of WTF? for Animal Planet and hundreds of scripts for retail training initiatives for companies such as Norton, Intel, and Best Buy. 

COPYWRITER | 2016 - 2018

Schneider Electric, Foxboro, MA

• Wrote, produced, and led a number of highly effective initiatives, including the full pitch and execution of a major brand awareness campaign.

• Conceptualized, wrote, and storyboarded for video projects designed to live on the corporate website, and created marketing materials for trade shows and other external events.

• Copywrote and edited marketing materials for use in various key business initiatives.

• Notable achievements while in the position included:

  • Worked with engineers making electrical components, traveling to New Zealand to capture details for storytelling purposes.

CREATIVE DIRECTOR | 2015 - 2016

InQuest Technologies, East Greenwich, RI

• Spearheaded, implemented, and led numerous highly effective campaigns, including redesigning the company’s corporate and sales-based websites.

• Created instructional videos to help new users understand and master the company’s software, and scripted and storyboarded a series of company videos for the website and internal sales and marketing.

• Copywrote and edited a variety of marketing materials for sales meetings and the app store.

COPYWRITER | 2014 - 2015

Fidelity Investments, Boston, MA

• Wrote and developed a wide array of projects, including executive sales presentation materials, used to solicit workplace business from major corporations.

• Led sales and marketing video projects designed to inspire confidence and excitement in new initiatives being rolled out.

• Created emails, brochures, postcards, and other marketing materials for internal and external use, and tradeshow materials, including booth concepts and handouts.

WRITER, PRODUCER | 2011

Travel Channel, Chevy Chase, MD

• Wrote and produced a wide variety of production projects, including successfully implementing a marketing campaign using fan content from social media.

• Notable achievements while in the position included:

  • Created topical promotions for Bizarre Foods with Andrew Zimmern, maintaining ratings at or above network goals each week.              

  • Developed topical promotions for the national broadcast of Ghost Adventures, placing and keeping the show among the network's highest-rated programs.

Education

Bachelor of Science, Speech – Northwestern University, Evanston, IL

Concentration:  Theater/Psychology, Graduate Cum Laude